According to the European Broadcasting Union, Latin America is among top Eurovision markets for non-participating countries.
By Griselda Flores
After announcing in May it was expanding into Canada, the Eurovision Song Contest is now set to launch in Latin America, too.
According to the European Broadcasting Union (EBU), the 2022 Eurovision Song Contest generated high content views in Latin America with countries such as Argentina, Brazil, Chile and Mexico among the top-performing markets for non-participating nations. Now, producers will begin the search for a host city for Eurovision Song Contest Latin America among the top-performing Latin American markets in the coming months.
“Following on from the launch of the American Song Contest, and with plans underway for Eurovision Song Contest Canada next year, the European Broadcasting Union is thrilled to be now working with Voxovation on bringing the excitement and magic of the Eurovision Song Contest to Latin America,” Eurovision Song Contest executive supervisor Martin Österdahl said in a statement. “The unique Eurovision format finds new fans across the globe every year and we can’t wait to expand the brand in this hugely diverse part of the world.”
Eurovision Song Contest Latin America will be produced by Voxovation, the producers behind American Song Contest and Eurovision Song Contest Canada.
“Fans across Latin America have consistently shown up and showed out for the Eurovision Song Contest brand, and Eurovision Song Contest Latin America is the embodiment of that fervent passion, as well as a continuation of the broad vision we, the producing team, have for Eurovision as a global brand,” added Peter Settman and Greg Lipstone, of Voxovation’s producing team.
News of the brand’s expansion comes weeks after the first-ever edition of American Song Contest — hosted by Snoop Dogg and Kelly Clarkson — concluded its eight-week run on 9 May, where K-pop star AleXa was crowned the season one winner. Meanwhile, Eurovision Song Contest Canada, co-produced with partner Insight Productions (a Boat Rocker company), is set to debut in 2023.
The Canadian edition of Eurovision will more closely mirror the original European version, which took place on a single night until 2004 when a semi-final was added. In 2008, a second semi-final was added because so many countries wanted to participate that there wasn’t enough time in one evening to include them all.
There is no word yet on how the format for the competition in Latin America will work, including how the voting will take place and whether the show will be televised in Spanish and/or Portuguese in Brazil, but specifics will be addressed as the show develops.